APA Citation

Belch, G. E. (2021). Advertising and promotion: An integrated marketing communications perspective (twelfth edition.). New York, New York: McGraw-Hill Education.

Chicago Style Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. twelfth edition. New York, New York: McGraw-Hill Education, 2021.

MLA Citation

Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perspective. twelfth edition. New York, New York: McGraw-Hill Education, 2021.

Warning: These citations may not always be 100% accurate.