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02053nam a2200469 i 4500 |
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EBC5186081 |
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MiAaPQ |
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m o d | |
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180117t20182018enkao ob 001 0 eng d |
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|z 9781292220178
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|a 9781292220239 (e-book)
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|a (MiAaPQ)EBC5186081
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|a (Au-PeEL)EBL5186081
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|a (CaPaEBR)ebr11483964
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|a (CaONFJC)MIL1021483
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|a (OCoLC)1017002969
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5415
|b .K685 2018
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0 |
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|a 658.8
|2 23
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1 |
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|a Kotler, Philip,
|e author.
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| 245 |
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|a Principles of marketing /
|c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
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| 250 |
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|a Seventeenth, global edition.
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| 264 |
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1 |
|a Harlow, England :
|b Pearson,
|c 2018.
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| 264 |
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4 |
|c Ã2018
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| 300 |
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|a 1 online resource (737 pages) :
|b color illustrations, photographs
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 526 |
0 |
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|a MC242 - Bachelor of Mass Communication (Hons.) Public Relations
|z Syllabus Programme
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| 588 |
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|a Description based on online resource; title from PDF title page (EBC, viewed January 15, 2018).
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Marketing.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Armstrong, Gary,
|e author.
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| 700 |
1 |
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|a Opresnik, Marc Oliver,
|e contributor.
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| 720 |
1 |
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|a Faculty of Communication and Media Studies
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| 720 |
1 |
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|a Roslah Laman
|e Requestor
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| 776 |
0 |
8 |
|i Print version:
|a Kotler, Philip.
|t Principles of marketing.
|b Seventeenth, global edition.
|d Harlow, England : Pearson, c2018
|h 736 pages
|z 9781292220178
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=5186081
|z View fulltext via EzAccess
|