Description: Principles of marketing /

Bibliographic Details
Main Authors:	Kotler, Philip, (Author), Armstrong, Gary, (Author)
Other Authors:	Opresnik, Marc Oliver, (Contributor)
Format:	eBook
Language:	English
Published:	Harlow, England : Pearson, 2018.
Edition:	Seventeenth, global edition.
Subjects:	Marketing. Electronic books.
Online Access:	View fulltext via EzAccess

Description
Physical Description:	1 online resource (737 pages) : color illustrations, photographs
Bibliography:	Includes bibliographical references and index.
ISBN:	9781292220239 (e-book)