APA Citation

Kotler, P., & Opresnik, M. O. (2018). Principles of marketing (Seventeenth, global edition.). Harlow, England: Pearson.

Chicago Style Citation

Kotler, Philip,, and Marc Oliver Opresnik. Principles of Marketing. Seventeenth, global edition. Harlow, England: Pearson, 2018.

MLA Citation

Kotler, Philip,, and Marc Oliver Opresnik. Principles of Marketing. Seventeenth, global edition. Harlow, England: Pearson, 2018.

Warning: These citations may not always be 100% accurate.