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|z 9781138824164
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|a 9781317581444 (e-book)
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|a 9781315740867 (e-book)
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|a HD9993.E452
|b .B875 2017
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| 082 |
0 |
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|a 338.4/77948
|2 23
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| 245 |
0 |
4 |
|a The business of gamification :
|b a critical analysis /
|c edited by Mikolaj Dymek and Peter Zackariasson.
|
| 264 |
|
1 |
|a New York, New York ;
|a London, [England] :
|b Routledge,
|c 2017.
|
| 264 |
|
4 |
|c Ã2017
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| 300 |
|
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|a 1 online resource (252 pages).
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
|
| 490 |
1 |
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|a Routledge Advances in Management and Business Studies ;
|v 65
|
| 504 |
|
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|a Includes bibliographical references at the end of each chapters and index.
|
| 526 |
0 |
|
|a AD233 - Bachelor of Creative Game Design (Hons.)
|z Syllabus Programme
|
| 588 |
|
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|a Description based on print version record.
|
| 590 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Video games industry.
|
| 650 |
|
0 |
|a Video games
|x Marketing.
|
| 650 |
|
0 |
|a Business enterprises
|x Technological innovations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Dymek, Mikolaj,
|e editor.
|
| 700 |
1 |
|
|a Zackariasson, Peter,
|d 1972-
|e editor.
|
| 720 |
1 |
|
|a Faculty of Art and Design
|
| 720 |
1 |
|
|a Shahidatul Akhmam Rambeli
|e Requestor
|
| 776 |
0 |
8 |
|i Print version:
|t Business of gamification : a critical analysis.
|d New York, New York ; London, [England] : Routledge, c2017
|h xxi, 229 pages
|k Routledge advances in management and business studies ; 65.
|z 9781138824164
|w 2016021318
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Routledge advances in management and business studies ;
|v 65.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=https://ebookcentral.proquest.com/lib/uitm-ebooks/detail.action?docID=4684277
|z View fulltext via EzAccess
|