Strategic integrated marketing communication theory and practice /
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| Format: | Electronic |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess |
Table of Contents:
- section 1. Introduction to IMC
- section 2. Components of IMC
- section 3. IMC messages
- section 4. The IMC plan.