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| LEADER |
02079cam a2200469Ia 4500 |
| 001 |
790 |
| 003 |
OCoLC |
| 005 |
20130711001451.0 |
| 006 |
m o d |
| 007 |
cr cnu---unuuu |
| 008 |
080722s2008 ne a ob 001 0 eng d |
| 019 |
# |
# |
|a 505072830
|a 646747329
|a 712978337
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| 020 |
# |
# |
|a 9780080878294 (electronic bk.)
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| 020 |
# |
# |
|a 0080878296 (electronic bk.)
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| 020 |
# |
# |
|z 9780750679800
|
| 029 |
1 |
# |
|a NZ1
|b 12770076
|
| 035 |
# |
# |
|a (OCoLC)234383775
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| 040 |
# |
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|a N$T
|b eng
|c N$T
|d YDXCP
|d OCLCQ
|d UBY
|d E7B
|d OCLCQ
|d REDDC
|d OCLCQ
|
| 049 |
# |
# |
|a MYTA
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| 050 |
# |
4 |
|a HF5415.123
|b .P475 2008eb
|
| 072 |
# |
7 |
|a BUS
|x 094000
|2 bisacsh
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| 082 |
0 |
4 |
|a 658.802
|2 22
|
| 100 |
1 |
# |
|a Percy, Larry.
|
| 245 |
1 |
0 |
|a Strategic integrated marketing communication
|b theory and practice /
|c Larry Percy.
|h [electronic resource] :
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| 246 |
1 |
4 |
|a Strategic integrated marketing communications
|
| 260 |
# |
# |
|a Amsterdam ;
|a Boston :
|b Butterworth-Heinemann,
|c 2008.
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| 300 |
# |
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|a 1 online resource (xiii, 308 p.) :
|b ill. (some col.)
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| 504 |
# |
# |
|a Includes bibliographical references and index.
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| 505 |
0 |
# |
|a section 1. Introduction to IMC -- section 2. Components of IMC -- section 3. IMC messages -- section 4. The IMC plan.
|
| 588 |
# |
# |
|a Description based on print version record.
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| 650 |
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0 |
|a Communication in marketing.
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| 650 |
# |
0 |
|a Strategic planning.
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| 650 |
# |
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|2 bisacsh
|
| 655 |
# |
4 |
|a Electronic books.
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| 776 |
0 |
8 |
|a Percy, Larry.
|d Amsterdam ; Boston : Butterworth-Heinemann, 2008
|i Print version:
|t Strategic integrated marketing communication.
|w (OCoLC)156811861
|z 0750679808
|z 9780750679800
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://site.ebrary.com/id/10229405
|3 ebrary
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|z View fulltext via EzAccess
|
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|b EBSC
|n 230910
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