Strategic integrated marketing communication theory and practice /
| Main Author: | |
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| Format: | Electronic |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Butterworth-Heinemann,
2008.
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| Subjects: | |
| Online Access: | ebrary View fulltext via EzAccess |
| Physical Description: | 1 online resource (xiii, 308 p.) : ill. (some col.) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780080878294 (electronic bk.) 0080878296 (electronic bk.) |