Papers from the CCI Conference on Corporate Communication 2007

• Corporate Author: CCI Conference on Corporate Communication Wroxton, England)
• Other Authors: Goodman, Michael B.
• Format: Electronic
• Language: English
• Published: [Bradford, England] : Emerald, [2008]
• Series: Corporate communications ; vol. 13, no. 1.
• Subjects: Communication in organizations > Congresses.; Communication in management > Congresses.; Organizational effectiveness > Congresses.; BUSINESS & ECONOMICS > General. > Business Communication; Electronic books.
• Online Access: View fulltext via EzAccess; MyiLibrary

This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge...

Table of Contents:

• Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for Papers.