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Papers from the CCI Conference on Corporate Communication 2007

This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge...

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Bibliographic Details
Corporate Author: CCI Conference on Corporate Communication Wroxton, England)
Other Authors: Goodman, Michael B.
Format: Electronic
Language:English
Published: [Bradford, England] : Emerald, [2008]
Series:Corporate communications ; vol. 13, no. 1.
Subjects:
Communication in organizations > Congresses.
Communication in management > Congresses.
Organizational effectiveness > Congresses.
BUSINESS & ECONOMICS > General. > Business Communication
Electronic books.
Online Access:View fulltext via EzAccess
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Description
Summary:This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings.
Item Description:Title from PDF cover (viewed Aug. 11, 2008).
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9781846637735 (electronic bk.)
1846637732 (electronic bk.)
ISSN:1356-3289 ;

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