Papers from the CCI Conference on Corporate Communication 2007
This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge...
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
[2008]
|
| Series: | Corporate communications ;
vol. 13, no. 1. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess MyiLibrary |
| LEADER | 02895cam a2200457Ia 4500 | ||
|---|---|---|---|
| 001 | 759 | ||
| 003 | OCoLC | ||
| 005 | 20130711001405.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 080811s2008 enk ob 100 0 eng d | ||
| 020 | # | # | |a 9781846637735 (electronic bk.) |
| 020 | # | # | |a 1846637732 (electronic bk.) |
| 035 | # | # | |a (OCoLC)243473839 |
| 040 | # | # | |a N$T |b eng |c N$T |d OCLCQ |d IDEBK |d NRU |d OCLCQ |d EBLCP |d OCLCO |d OCLCQ |d OCLCA |d OCLCQ |
| 049 | # | # | |a MYTA |
| 050 | # | 4 | |a HD30.3 |b C35eb vol. 13, no. 1 |
| 072 | # | 7 | |a BUS |x 007000 |2 bisacsh |
| 082 | 0 | 4 | |a 658.45 |2 22 |
| 111 | 2 | # | |a CCI Conference on Corporate Communication |c Wroxton, England) |d (2007 : |
| 245 | 1 | 0 | |a Papers from the CCI Conference on Corporate Communication 2007 |c guest editor, Michael B. Goodman. |h [electronic resource] / |
| 260 | # | # | |a [Bradford, England] : |b Emerald, |c [2008] |
| 300 | # | # | |a 1 online resource. |
| 490 | 1 | # | |a Corporate communications, |v vol. 13, no. 1 |x 1356-3289 ; |
| 500 | # | # | |a Title from PDF cover (viewed Aug. 11, 2008). |
| 504 | # | # | |a Includes bibliographical references. |
| 505 | 0 | # | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Introduction; My country is different; Sharing Yalumba; Constructing corporate commitment amongst remote employees; Hearts at stake; Between global and local: hybridized appeals in China web auto ads; Communicating to a diverse workforce; Intranet editors as corporate gatekeepers and agenda setters; Medieval origins of corporate communication; Call for Papers. |
| 520 | # | # | |a This e-book presents papers from the from the 2007 CCI Conference on Corporate Communication. The annual CCI Conference provides an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. The papers published in this e-book cover topics such as the global approach to corporate and brand marketing, the "glocalization" of advertising in the People's Republic of China, corporate intranet editing, and corporate communication strategy in developing world settings. |
| 650 | # | 0 | |a Communication in organizations |v Congresses. |
| 650 | # | 0 | |a Communication in management |v Congresses. |
| 650 | # | 0 | |a Organizational effectiveness |v Congresses. |
| 650 | # | 7 | |a BUSINESS & ECONOMICS |x General. |x Business Communication |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 700 | 1 | # | |a Goodman, Michael B. |
| 830 | # | 0 | |a Corporate communications ; |v vol. 13, no. 1. |
| 856 | 4 | 0 | |u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=228843 |z View fulltext via EzAccess |
| 856 | 4 | 0 | |u https://ezaccess.library.uitm.edu.my/login?url=http://www.myilibrary.com?id=138498 |3 MyiLibrary |
| 938 | # | # | |a EBL - Ebook Library |b EBLB |n EBL348663 |
| 938 | # | # | |a EBSCOhost |b EBSC |n 228843 |
| 999 | # | # | |z 635090427471820035 |