The new age of innovation driving cocreated value through global networks /
"The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transfo...
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| Format: | Electronic |
| Language: | English |
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New York :
McGraw-Hill,
2008.
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| Series: | McGraw Hill professional.
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| Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |
| Summary: | "The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological architecture requirements to create an ongoing innovation advantage. This book explains how to accomplish this shift - one where IT and the management architecture form the corporation's fundamental foundation."--Jacket. |
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| Item Description: | Title from PDF title page (viewed May 20, 2008). |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071598293 (electronic bk.) 0071598294 (electronic bk.) 9780071598286 (hbk.) 0071598286 (hbk.) |