The new age of innovation driving cocreated value through global networks /
"The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transfo...
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| Format: | Electronic |
| Language: | English |
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New York :
McGraw-Hill,
2008.
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| Series: | McGraw Hill professional.
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| Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |