APA Citation

Prahalad, C. K., & Krishnan, M. S. (2008). The new age of innovation: Driving cocreated value through global networks. New York: McGraw-Hill.

Chicago Style Citation

Prahalad, C. K., and M. S. Krishnan. The New Age of Innovation: Driving Cocreated Value Through Global Networks. New York: McGraw-Hill, 2008.

MLA Citation

Prahalad, C. K., and M. S. Krishnan. The New Age of Innovation: Driving Cocreated Value Through Global Networks. New York: McGraw-Hill, 2008.

Warning: These citations may not always be 100% accurate.