Landing page optimization the definitive guide to testing and tuning for conversions /

• Main Author: Ash, Tim, 1965-
• Format: Electronic
• Language: English
• Published: Indianapolis, Ind. : Sybex/Wiley, c2008.
• Series: Serious skills.
• Subjects: Web sites > Evaluation.; Web sites > Testing.; Web sites > Design.; Internet marketing.; COMPUTERS > General. > Digital Media; COMPUTERS > User Generated Content. > Web; COMPUTERS > Interactive & Multimedia.; COMPUTERS > Site Design. > Web; Electronic books.
• Online Access: Books24x7; ebrary; View fulltext via EzAccess; MyiLibrary

A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conve...

Table of Contents:

• Setting the stage
• Understanding your landing pages
• Understanding your audience
• Understanding the decision process
• Why your site is not perfect
• Selecting elements to tune
• The math of tuning
• Tuning methods
• Assembling the team and getting buy-in
• Developing your action plan
• Avoiding the pitfalls
• A closer look at the Google Website Optimizer.