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Landing page optimization the definitive guide to testing and tuning for conversions /

A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conve...

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Bibliographic Details
Main Author: Ash, Tim, 1965-
Format: Electronic
Language:English
Published: Indianapolis, Ind. : Sybex/Wiley, c2008.
Series:Serious skills.
Subjects:
Web sites > Evaluation.
Web sites > Testing.
Web sites > Design.
Internet marketing.
COMPUTERS > General. > Digital Media
COMPUTERS > User Generated Content. > Web
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Site Design. > Web
Electronic books.
Online Access:Books24x7
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Description
Summary:A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks.
Item Description:Includes index.
Physical Description:1 online resource (xxi, 360 p.) : ill.
ISBN:9780470289167 (electronic bk. : Adobe Reader)
0470289163 (electronic bk. : Adobe Reader)

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