Landing page optimization the definitive guide to testing and tuning for conversions /
A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conve...
| Main Author: | |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Sybex/Wiley,
c2008.
|
| Series: | Serious skills.
|
| Subjects: | |
| Online Access: | Books24x7 ebrary View fulltext via EzAccess MyiLibrary |
| LEADER | 03595cam a2200685Ma 4500 | ||
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| 100 | 1 | # | |a Ash, Tim, |d 1965- |
| 245 | 1 | 0 | |a Landing page optimization |b the definitive guide to testing and tuning for conversions / |c Tim Ash. |h [electronic resource] : |
| 260 | # | # | |a Indianapolis, Ind. : |b Sybex/Wiley, |c c2008. |
| 300 | # | # | |a 1 online resource (xxi, 360 p.) : |b ill. |
| 490 | 1 | # | |a Serious skills |
| 500 | # | # | |a Includes index. |
| 505 | 0 | # | |a Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer. |
| 520 | # | # | |a A guide which teaches the skills necessary to make money from online marketing programs without spending a penny more on driving traffic to the landing page. It helps readers identify mission critical parts of their website and their true economic value and define important visitor classes and conversion tasks. |
| 588 | # | # | |a Description based on print version record. |
| 650 | # | 0 | |a Web sites |x Evaluation. |
| 650 | # | 0 | |a Web sites |x Testing. |
| 650 | # | 0 | |a Web sites |x Design. |
| 650 | # | 0 | |a Internet marketing. |
| 650 | # | 7 | |a COMPUTERS |x General. |x Digital Media |2 bisacsh |
| 650 | # | 7 | |a COMPUTERS |x User Generated Content. |x Web |2 bisacsh |
| 650 | # | 7 | |a COMPUTERS |x Interactive & Multimedia. |2 bisacsh |
| 650 | # | 7 | |a COMPUTERS |x Site Design. |x Web |2 bisacsh |
| 655 | # | 4 | |a Electronic books. |
| 776 | 0 | 8 | |a Ash, Tim, 1965- |d Indianapolis, Ind. : Sybex/Wiley, c2008 |i Print version: |t Landing page optimization. |w (DLC) 2007045592 |
| 830 | # | 0 | |a Serious skills. |
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