Brand attachment constructs, consequences and causes /

Bibliographic Details
Main Author: Park, C. Whan.
Other Authors: MacInnis, Deborah J., Priester, Joseph R., 1960-
Format: Electronic
Language:English
Published: Boston : Delft, c2008.
Subjects:
Online Access:View fulltext via EzAccess
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003 OCoLC
005 20130711000820.0
006 m o d
007 cr cnu---unuuu
008 080320s2008 mau ob 000 0 eng d
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100 1 # |a Park, C. Whan. 
245 1 0 |a Brand attachment  |b constructs, consequences and causes /  |c C. Whan Park, Deborah J. MacInnis, Joseph Priester.  |h [electronic resource] : 
260 # # |a Boston :  |b Delft,  |c c2008. 
300 # # |a 1 online resource. 
500 # # |a Title from PDF title page (viewed Mar. 20, 2008). 
500 # # |a Offprint: Foundations and trends in marketing (Online). Vol. 1, no. 3 (2006). 
504 # # |a Includes bibliographical references. 
650 # 0 |a Brand loyalty. 
650 # 0 |a Consumer behavior  |x Psychological aspects. 
650 # 7 |a BUSINESS & ECONOMICS  |x Consumer Behavior.  |2 bisacsh 
655 # 4 |a Electronic books. 
700 1 # |a MacInnis, Deborah J. 
700 1 # |a Priester, Joseph R.,  |d 1960- 
730 0 # |a Foundations and trends in marketing (Online) 
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