Description: Brand attachment

Bibliographic Details
Main Author:	Park, C. Whan.
Other Authors:	MacInnis, Deborah J., Priester, Joseph R., 1960-
Format:	Electronic
Language:	English
Published:	Boston : Delft, c2008.
Subjects:	Brand loyalty. Consumer behavior > Psychological aspects. BUSINESS & ECONOMICS > Consumer Behavior. Electronic books.
Online Access:	View fulltext via EzAccess

Description
Item Description:	Title from PDF title page (viewed Mar. 20, 2008). Offprint: Foundations and trends in marketing (Online). Vol. 1, no. 3 (2006).
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references.
ISBN:	9781601981011 (electronic bk.) 1601981015 (electronic bk.)