Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Tang, Christopher S. (Editor), Netessine, Serguei. (Editor)
• Format: Electronic
• Language: English
• Published: Boston, MA : Springer US, 2009.
• Edition: 1.
• Series: International Series in Operations Research & Management Science, 131
• Subjects: Economics.; Information systems.; Marketing.; Business logistics.; Management information systems.; Economics/Management Science.; Operations Research/Decision Theory.; Information Systems Applications (incl.Internet).; Production/Logistics.; e-Commerce/e-business.; Business Information Systems.
• Online Access: https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-0-387-98026-3

The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniquesexamples are mixed sales channels, portals, group buying, and auctions, each of wh...

Table of Contents:

• From the contents Part I-Rational consumer behavior : endogenous decision making mechanisms
• Part II-Organizational strategies for managing rational/strategic consumer behavior
• Part III-Products strategies for managing rational/strategic consumer behavior
• Part IV-Operational strategies for managing rational/strategic consumer behavior
• Part V-Pricing strategies for managing rational/strategic consumer behavior
• Index.