Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /
The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniquesexamples are mixed sales channels, portals, group buying, and auctions, each of wh...
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| Other Authors: | , |
| Format: | Electronic |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2009.
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| Edition: | 1. |
| Series: | International Series in Operations Research & Management Science,
131 |
| Subjects: | |
| Online Access: | https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1007/978-0-387-98026-3 |