Handbook of new product development management
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to...
| Other Authors: | , |
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| Format: | Electronic |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
c2008.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |