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02459cam a2200445Ia 4500 |
| 001 |
424 |
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OCoLC |
| 005 |
20130711000436.0 |
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m o d |
| 007 |
cr cnu---unuuu |
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071204s2008 ne a ob 001 0 eng d |
| 019 |
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|a 182732402
|a 212376829
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|a 9780080554402 (electronic bk.)
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|a 0080554407 (electronic bk.)
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|a (OCoLC)182761160
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|a MYTA
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|a HF5415.153
|b .H36 2008eb
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| 245 |
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|a Handbook of new product development management
|c Christoph H. Loch and Stylianos Kavadias, [editors].
|h [electronic resource] /
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| 250 |
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|a 1st ed.
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| 260 |
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|a Amsterdam ;
|a Boston :
|b Elsevier/Butterworth-Heinemann,
|c c2008.
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| 300 |
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|a 1 online resource (xvi, 542 p.) :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 520 |
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|a Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different topics is examined and the key management challenges, and the important gaps in our knowledge are discu.
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| 588 |
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|a Description based on print version record.
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| 650 |
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0 |
|a New products
|x Management.
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| 650 |
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7 |
|a BUSINESS & ECONOMICS
|x Business Development.
|x Development
|2 bisacsh
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Loch, C.
|q (Christoph)
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| 700 |
1 |
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|a Kavadias, Stylianos.
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| 776 |
0 |
8 |
|b 1st ed.
|d Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2008
|i Print version:
|t Handbook of new product development management.
|w (OCoLC)180465535
|z 0750685522
|z 9780750685528
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| 856 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=211538
|z View fulltext via EzAccess
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|n 211538
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