Gaining momentum managing the diffusion of innovations /
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and busine...
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| Format: | Electronic |
| Language: | English |
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London : Singapore :
Imperial College Press ; Distributed by World Scientific Pub. Co.,
c2010.
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| Series: | Series on technology management ;
v 15. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
Table of Contents:
- pt. I. Generic factors influencing the diffusion of innovations. ch. 1. From models to the management of diffusion / Joe Tidd. ch. 2. Understanding the pre-diffusion phases / J. Roland Ortt. ch. 3. Achieving adoption network and early adopters acceptance for technological innovations / Federico Frattini. ch. 4. Launch strategies and new product success / Susan Hart and Nikolaos Tzokas. ch. 5. Co-constructing the brand and the product / John K. Christiansen ... [et al.]. ch. 6. Understanding consumer responses to innovations / Qing Wang. ch. 7. Developing technical and market standards for innovations / Davide Chiaroni and Vittorio Chiesa
- pt. II. Sector-specific dynamics of diffusion. ch. 8. Diffusion of pharmaceutical innovations in health systems / Rifat A. Atun, Ipek Gurol-Urganci and Desmond Sheridan. ch. 9. Diffusion of telecommunications technologies : A study of mobile telephony / Wen-Lin Chu, Xielin Liu and Feng-Shang Wu. ch. 10. Diffusion of environmental products and services - Towards an institutions-theoretic framework : comparing solar photovoltaic (PV) diffusion patterns in Japan and the US / Kwok L. Shum and Chihiro Watanabe
- pt. III. Prediction of future patterns of diffusion. ch. 11. Forecasting technology diffusion / Tugrul Daim ... [et al.]. ch. 12. Modeling and forecasting diffusion / Nigel Meade and Towhidul Islam.