Gaining momentum managing the diffusion of innovations /
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and busine...
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| Format: | Electronic |
| Language: | English |
| Published: |
London : Singapore :
Imperial College Press ; Distributed by World Scientific Pub. Co.,
c2010.
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| Series: | Series on technology management ;
v 15. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |