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Customer Sense How the 5 Senses Influence Buying Behavior /

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to capti...

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Bibliographic Details
Main Author: Krishna, Aradhna. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Subjects:
Business.
Marketing.
Management.
Leadership.
Industrial management.
Operations research.
Decision making.
Economics.
Management science.
Business and Management.
Business Strategy/Leadership.
Operation Research/Decision Theory.
Innovation/Technology Management.
Economics, general.
Online Access:View fulltext via EzAccess
Description
Summary:An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Physical Description:XIII, 185 p. 8 illus., 7 illus. in color. online resource.
ISBN:9781137346056

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