Customer Sense How the 5 Senses Influence Buying Behavior /
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to capti...
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| Format: | Electronic |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
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| Online Access: | View fulltext via EzAccess |