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151222s2014 xxk| s |||| 0|eng d |
| 020 |
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|a 9781137335661
|9 978-1-137-33566-1
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|a 10.1057/9781137335661
|2 doi
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|a HD28-HD70
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|a KJM
|2 bicssc
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7 |
|a BUS041000
|2 bisacsh
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|a 658
|2 23
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|a Perna, Andrea.
|e author.
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| 245 |
1 |
0 |
|a CRM Systems in Industrial Companies
|b Intra- and Inter-Organizational Effects /
|c by Andrea Perna, Enrico Baraldi.
|h [electronic resource] :
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| 264 |
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1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2014.
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| 300 |
# |
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|a XIII, 249 p.
|b online resource.
|
| 336 |
# |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
# |
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|a CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
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| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Customer relations
|x Management.
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| 650 |
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0 |
|a Management.
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| 650 |
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0 |
|a Leadership.
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| 650 |
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0 |
|a Industrial management.
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| 650 |
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0 |
|a International business enterprises.
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| 650 |
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|a Industries.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Management.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
|
| 650 |
2 |
4 |
|a International Business.
|
| 650 |
2 |
4 |
|a Customer Relationship Management.
|
| 650 |
2 |
4 |
|a Innovation/Technology Management.
|
| 650 |
2 |
4 |
|a Industries.
|
| 700 |
1 |
# |
|a Baraldi, Enrico.
|e author.
|
| 710 |
2 |
# |
|a SpringerLink (Online service)
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| 773 |
0 |
# |
|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9781349463176
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://dx.doi.org/10.1057/9781137335661
|z View fulltext via EzAccess
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| 912 |
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|a ZDB-2-PBM
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| 950 |
# |
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|a Palgrave Business & Management Collection (Springer-41135)
|