CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects /

• Main Authors: Perna, Andrea. (Author), Baraldi, Enrico. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
• Subjects: Business.; Customer relations > Management.; Management.; Leadership.; Industrial management.; International business enterprises.; Industries.; Business and Management.; Business Strategy/Leadership.; International Business.; Customer Relationship Management.; Innovation/Technology Management.
• Online Access: View fulltext via EzAccess
• Physical Description: XIII, 249 p. online resource.
• ISBN: 9781137335661

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.