CRM Systems in Industrial Companies Intra- and Inter-Organizational Effects /

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly cha...

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Bibliographic Details
Main Authors: Perna, Andrea. (Author), Baraldi, Enrico. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2014.
Subjects:
Online Access:View fulltext via EzAccess