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| LEADER |
01159nam a2200313 a 4500 |
| 001 |
31153 |
| 003 |
DLC |
| 005 |
20071228105758.0 |
| 008 |
071210s2007 ne a b 001 0 eng d |
| 010 |
|
# |
|a 2007300183
|
| 016 |
|
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|a 013709092
|2 Uk
|
| 020 |
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|a 9780750680653 (pbk.)
|
| 035 |
|
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|a (OCoLC)ocn123113926
|
| 040 |
|
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|a UKM
|c UKM
|d BAKER
|d DLC
|d BWKUK
|d YDXCP
|d IXA
|d DLC
|
| 042 |
|
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|a ukblcatcopy
|a lccopycat
|
| 050 |
|
0 |
|a AM121
|b .M878 2007
|
| 082 |
|
0 |
|a 069.0688
|2 22
|
| 245 |
|
0 |
|a Museum marketing :
|b competing in the global marketplace /
|c edited by Ruth Rentschler and Anne-Marie Hede.
|
| 260 |
|
# |
|a Amsterdam ;
|a Boston :
|b Butterworth-Heinemann,
|c c2007.
|
| 300 |
|
# |
|a xxvi, 270 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
# |
|a Includes bibliographical references and index.
|
| 650 |
|
# |
|a Museums
|x Marketing.
|
| 650 |
|
# |
|a Museums
|v Case studies.
|x Marketing
|
| 650 |
|
# |
|a Globalization.
|
| 650 |
|
# |
|a Museums
|x Public relations.
|
| 650 |
|
# |
|a Museums
|x Management.
|
| 700 |
|
1 |
|a Rentschler, Ruth,
|d 1953-
|
| 700 |
|
1 |
|a Hede, Anne-Marie.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750680653
|z View fulltext via EzAccess
|