Description: Museum marketing :

Bibliographic Details
Other Authors:	Rentschler, Ruth, 1953-, Hede, Anne-Marie.
Format:	Book
Published:	Amsterdam ; Boston : Butterworth-Heinemann, c2007.
Subjects:	Museums > Marketing. Museums > Case studies. > Marketing Globalization. Museums > Public relations. Museums > Management.
Online Access:	View fulltext via EzAccess

Description
Physical Description:	xxvi, 270 p. : ill. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780750680653 (pbk.)