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Museum marketing : competing in the global marketplace /

Bibliographic Details
Other Authors: Rentschler, Ruth, 1953-, Hede, Anne-Marie.
Format: Book
Published: Amsterdam ; Boston : Butterworth-Heinemann, c2007.
Subjects:
Museums > Marketing.
Museums > Case studies. > Marketing
Globalization.
Museums > Public relations.
Museums > Management.
Online Access:View fulltext via EzAccess

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