Table of Contents: Tourism Marketing for cities and towns :

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Tourism Marketing for cities and towns : using branding and events to attract tourism /

Bibliographic Details
Main Author:	Kolb, Bonita M.
Format:	Book
Published:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006.
Subjects:	City promotion. Tourism > Marketing.
Online Access:	View fulltext via EzAccess

Table of Contents:

Tourism to cities and towns
Marketing theory and the external environment
Tourism product analysis
Strategic analysis
Segmenting and targeting potential tourists
Tourist purchase behavior
Tourism research
Packaging the tourism product
Branding tourism destinations
Advertising and public relations
Sales incentives, direct marketing, and website development
Trade promotion, budgeting, and collaboration.