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20060722224920.0 |
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050804s2006 ne b 001 0 eng |
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|a 2005022585
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|a 075067945X (pbk. : alk. paper)
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|a DLC
|c DLC
|d DLC
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|a pcc
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| 050 |
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|a HT325
|b .K65 2006
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|a 659.2/930776
|2 22
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| 100 |
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|a Kolb, Bonita M.
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| 245 |
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|a Tourism Marketing for cities and towns :
|b using branding and events to attract tourism /
|c Bonita M. Kolb.
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| 260 |
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|a Amsterdam ;
|a Boston :
|b Elsevier/Butterworth-Heinemann,
|c c2006.
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| 300 |
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|a xvi, 310 p. ;
|c 22 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
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|a Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
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| 650 |
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|a City promotion.
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| 650 |
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|a Tourism
|x Marketing.
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| 856 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750679459
|z View fulltext via EzAccess
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