Questionnaire design how to plan, structure and write survey material for effective market research /

• Main Author: Brace, Ian, 1949-
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London, U.K. : Kogan Page, 2008.
• Edition: 2nd ed.
• Series: Market research in practice series.
• Subjects: Market surveys > Methodology.; Questionnaires > Methodology.; Internet questionnaires > Methodology.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Provides information on constructing a questionnaire in order to conduct market research for a company. Also covers online questionnaires and interviews.

Table of Contents:

• Objectives in writing a questionnaire
• The data collection media
• Planning the questionnaire
• Types of question and data
• Rating scales
• Applications
• Writing the questionnaire
• Laying out the questionnaire
• Online questionnaires
• Piloting the questionnaire
• Ethical issues
• Social desirability bias
• International surveys.