Questionnaire design how to plan, structure and write survey material for effective market research /
Provides information on constructing a questionnaire in order to conduct market research for a company. Also covers online questionnaires and interviews.
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| Format: | Electronic |
| Language: | English |
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London, U.K. :
Kogan Page,
2008.
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| Edition: | 2nd ed. |
| Series: | Market research in practice series.
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |