Cover Image

Questionnaire design how to plan, structure and write survey material for effective market research /

Provides information on constructing a questionnaire in order to conduct market research for a company. Also covers online questionnaires and interviews.

Bibliographic Details
Main Author: Brace, Ian, 1949-
Corporate Author: Gale Group.
Format: Electronic
Language:English
Published: London, U.K. : Kogan Page, 2008.
Edition:2nd ed.
Series:Market research in practice series.
Subjects:
Market surveys > Methodology.
Questionnaires > Methodology.
Internet questionnaires > Methodology.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
LEADER 02236cam a2200385 a 4500
001 3024
003 MiFhGG
005 20130723094305.0
006 m d
007 cr un ---uuuua
008 080312s2008 xxka sb 001 0 eng
020 # # |a 9780749454999 (electronic book) 
020 # # |a 9780749450281 (pbk.) 
035 # # |a (OCoLC)456259796 
040 # # |a DLC  |c DLC  |d BAKER  |d BTCTA  |d UKM  |d YDXCP  |d BWKUK  |d BWK  |d BWX  |d DLC  |d MiFhGG 
100 1 # |a Brace, Ian,  |d 1949- 
245 1 0 |a Questionnaire design  |b how to plan, structure and write survey material for effective market research /  |c Ian Brace.  |h [electronic resource] : 
250 # # |a 2nd ed. 
260 # # |a London, U.K. :  |b Kogan Page,  |c 2008. 
490 0 # |a Market research in practice 
490 0 # |a Gale virtual reference library 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales -- Applications -- Writing the questionnaire -- Laying out the questionnaire -- Online questionnaires -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. 
520 # # |a Provides information on constructing a questionnaire in order to conduct market research for a company. Also covers online questionnaires and interviews. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e 305 p. : ill. ; 24 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Market surveys  |x Methodology. 
650 # 0 |a Questionnaires  |x Methodology. 
650 # 0 |a Internet questionnaires  |x Methodology. 
710 2 # |a Gale Group. 
830 # 0 |a Market research in practice series. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QFJ  |z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access 
912 # # |a 2QFJ 

Similar Items