Mobile opportunities and applications for e-service innovations

• Corporate Author: IGI Global.
• Other Authors: Scupola, Ada.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
• Subjects: Information technology.; Electronic commerce.; Customer services.; Management information systems.; Mobile communication systems.; Mobile computing.; Business models; E-services; Human resource management; Internet-based companies; Knowledge management; Mobile applications; Service science; Small and medium enterprise
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (335 p.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references.
• ISBN: 9781466626850 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book brings together different perspectives on the understanding of e-service and mobile communication and their effect on the fields of marketing, management and information systems"--Provided by publisher.