Mobile opportunities and applications for e-service innovations

"This book brings together different perspectives on the understanding of e-service and mobile communication and their effect on the fields of marketing, management and information systems"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Scupola, Ada.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2013.
Subjects:
Online Access:View fulltext via EzAccess