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02323cam a2200337 a 4500 |
| 001 |
3020 |
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MiFhGG |
| 005 |
20130723094305.0 |
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m d |
| 007 |
cr un ---uuuua |
| 008 |
070910r20082002enka sb 001 0 eng |
| 020 |
# |
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|a 9780749452841 (electronic book)
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|a 9780749451493
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| 035 |
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|a (OCoLC)435747641
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| 040 |
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|a DLC
|c DLC
|d DLC
|d MiFhGG
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| 100 |
1 |
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|a McDonald, Malcolm.
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| 240 |
1 |
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|a How come your marketing plans aren't working?
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| 245 |
1 |
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|a Malcolm McDonald on marketing planning
|b understanding marketing plans and strategy /
|c Malcolm McDonald.
|h [electronic resource] :
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| 260 |
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|a London, England :
|b Kogan Page,
|c c2008.
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| 490 |
0 |
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|a Gale virtual reference library
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| 504 |
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|a Includes bibliographical references and index.
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|a Understanding marketing planning -- How marketing planning fits with corporate planning -- The strategic marketing planning process and the marketing plan -- Defining markets and segments prior to planning -- Understanding products and services prior to planning -- Setting marketing objectives and strategies -- Advertising and sales promotion strategies -- Sales strategies -- Price strategies -- Place (distribution and customer service) strategies -- Information and organization -- Making marketing planning work -- Next steps.
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| 520 |
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|a Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
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| 533 |
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|a Electronic reproduction.
|b Farmington Hills, Mi :
|c Gale.
|n Available via World Wide Web.
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| 534 |
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|e x, 197 p. : ill. ; 22 cm.
|p Original:
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| 538 |
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|a Mode of access: Internet.
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| 650 |
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|a Marketing
|x Planning.
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| 650 |
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|a Marketing
|x Management.
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| 710 |
2 |
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|a Gale Group.
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| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QAP
|z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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| 912 |
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|a 2QAP
|