Malcolm McDonald on marketing planning understanding marketing plans and strategy /
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
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| Format: | Electronic |
| Language: | English |
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London, England :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |