APA Citation

McDonald, M. (2008). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy. London, England: Kogan Page.

Chicago Style Citation

McDonald, Malcolm. Malcolm McDonald On Marketing Planning: Understanding Marketing Plans and Strategy. London, England: Kogan Page, 2008.

MLA Citation

McDonald, Malcolm. Malcolm McDonald On Marketing Planning: Understanding Marketing Plans and Strategy. London, England: Kogan Page, 2008.

Warning: These citations may not always be 100% accurate.