International journal of customer relationship marketing and management

• Corporate Author: IGI Global.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA), 2010-
• Subjects: Customer relations > Periodicals. > Marketing; Customer relations > Periodicals. > Management; Customer relations > Periodicals.; B2B marketing; B2C marketing; C2C marketing; CRM and customer trust; CRM and customization; CRM and personalization; CRM capabilities; CRM components; CRM implementation models; CRM in financial services; CRM in health care services; CRM in hospitality, tourism, leisure, and events management; CRM software; CRM strategies; Customer behavior; Customer relationship management; Customer loyalty; Customer retention; Customer satisfaction; Database marketing; Enterprise resource planning (ERP); Measuring CRM performance; Mobile CRM; Online customer relationship marketing; Online community management; Online consumer behavior; Performance measurement; Relationship marketing; Sales force automation; Supply chain management (SCM); Total customer relationship management (TCRM); Web CRM
• Online Access: View fulltext via EzAccess
• Published: Began with Vol. 1, issue 1 (2010).
• Physical Description: electronic texts ( v.) : digital files.; Also available in print.
• Publication Frequency: Quarterly
• Format: Mode of access: World Wide Web.
• ISSN: 1947-9255; 1947-9247
• Access: Restricted to subscribers or individual electronic text purchasers.

"The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management."--Provided by publisher.