|
|
|
|
| LEADER |
02615cam a2200361 a 4500 |
| 001 |
2981 |
| 003 |
MiFhGG |
| 005 |
20110124223045.0 |
| 006 |
m d |
| 007 |
cr un ---uuuua |
| 008 |
070910s2008 enka sb 001 0 eng |
| 020 |
# |
# |
|a 9780749452902 (electronic book)
|
| 020 |
# |
# |
|a 9780749450250
|
| 035 |
# |
# |
|a (OCoLC)435747661
|
| 040 |
# |
# |
|a DLC
|c DLC
|d UKM
|d BTCTA
|d BAKER
|d BWKUK
|d BWK
|d YDXCP
|d DLC
|d MiFhGG
|
| 100 |
1 |
# |
|a Williams, Alison.
|
| 245 |
1 |
4 |
|a The handbook of field marketing
|b a complete guide to understanding and outsourcing face-to-face direct marketing /
|c Alison Williams & Roddy Mullin.
|h [electronic resource] :
|
| 260 |
# |
# |
|a London, England :
|b Kogan Page,
|c c2008.
|
| 490 |
0 |
# |
|a Gale virtual reference library
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 505 |
0 |
# |
|a Starting with the customer -- The business and marketing purpose behind FM -- What FM is and what it can do -- The FM sales discipline - outsourcing to highly trained sales staff -- The FM merchandising discipline -- The FM auditing discipline -- The FM sampling and demonstrating discipline -- The FM experiential marketing, roadshows and events discipline -- The FM mystery calling and shopping discipline -- Ancillaries 1- training, personnel systems, uniforms, and equipment in the field -- Ancillaries 2 - IT and data management, mapping software, warehousing and telephone marketing -- How and when to use FM -- FM in operation -- Measuring FM's success - ROI -- How to select an FM agency as a partner - procurement and what to look for --
|
| 520 |
# |
# |
|a Explores techniques that ensure profitable brand maximization for a company's products, whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
|
| 533 |
# |
# |
|a Electronic reproduction.
|b Farmington Hills, Mi :
|c Gale.
|n Available via World Wide Web.
|
| 534 |
# |
# |
|e xxv, 241 p. : ill. ; 24 cm.
|p Original:
|
| 538 |
# |
# |
|a Mode of access: Internet.
|
| 650 |
# |
0 |
|a Direct marketing.
|
| 650 |
# |
0 |
|a Sales promotion.
|
| 650 |
# |
0 |
|a Sampling.
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 700 |
1 |
# |
|a Mullin, Roddy.
|
| 710 |
2 |
# |
|a Gale Group.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QAT
|z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
|
| 912 |
# |
# |
|a 2QAT
|