The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /
Explores techniques that ensure profitable brand maximization for a company's products, whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
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| Format: | Electronic |
| Language: | English |
| Published: |
London, England :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |