Description: The handbook of field marketing

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The handbook of field marketing a complete guide to understanding and outsourcing face-to-face direct marketing /

Explores techniques that ensure profitable brand maximization for a company's products, whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.

Bibliographic Details
Main Author:	Williams, Alison.
Corporate Author:	Gale Group.
Other Authors:	Mullin, Roddy.
Format:	Electronic
Language:	English
Published:	London, England : Kogan Page, c2008.
Series:	Gale virtual reference library
Subjects:	Direct marketing. Sales promotion. Sampling. Branding (Marketing)
Online Access:	Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Description
Summary:	Explores techniques that ensure profitable brand maximization for a company's products, whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
Format:	Mode of access: Internet.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780749452902 (electronic book) 9780749450250