Cover Image

Managing business in a multi-channel world success factors for E-business /

This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Saarinen, Timo., Tinnilä, Markku., Tseng, Anne.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Electronic commerce > Management.
Technological innovations > Management.
Information technology > Management.
Online Access:View fulltext via EzAccess
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020 # # |a 9781591406310 (ebook) 
020 # # |a 1591406315 (ebook) 
020 # # |z 1591406293 (hard cover) 
020 # # |z 9781591406297 (hard cover) 
020 # # |z 9781591406303 (soft cover) 
020 # # |z 1591406307 (soft cover) 
024 7 # |a 10.4018/978-1-59140-629-7  |2 doi 
035 # # |a (CaBNVSL)gtp00542110 
035 # # |a (OCoLC)707616679 
040 # # |a CaBNVSL  |c CaBNVSL  |d CaBNVSL 
050 # 4 |a HF5548.32  |b .M354 2005e 
082 0 4 |a 658.8/72  |2 22 
245 0 0 |a Managing business in a multi-channel world  |b success factors for E-business /  |c Timo Saarinen, Markku Tinnila, Anne Tseng, [editors].  |h [electronic resource] : 
260 # # |a Hershey, Pa. :  |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  |c c2005. 
300 # # |a electronic texts (xvii, 347 p. : ill.) :  |b digital files. 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Introduction / Veikko Hara, Karri Mikkonen, Timo Saarinen, Markku Tinnila, Jarkko Vesa -- Developing Consumer Preference-Profiles as a Basis for Multi-Channel Service Concepts / Narkku Tinnila, Anssi Oorni, Anu Raijas -- Consumer and Merchant Adoption of Mobile Payment Solutions / Niina Mallat, Tomi Dahlberg -- Objectives of Search and Combination of Information Channels in Electronic Consumer Markets / Anssi Oorni -- Consumers on the Road from E-Communication to E-Shopping / Kari Elkela, Tuomas Kokkonen, Heikki Nikali -- The Effects of Digital Marketing on Customer Relationships / Marko Merisavo -- Strategy Turned into Action / Magnus Homqvist, Kalevi Pessi -- Opportunities and Challenges for B2B Manufacturing Firms / Esko Penttinen, Timo Saarinen -- Shifting Perspective from Design to Business / Andreas Nilsson -- Mobile Games / Tommi Pelkonen -- Digital Television and Multi-Channel in Europe / Janne Orava, Mika Perttula -- Case of Monopolies at Stake / Juha Laine, Jukka Heikkila -- Serving Customers in a Hybrid World / Claas Mulle-Lankenau, Kai Wehmeyer, Stefan Klein -- Describing the Critical Factors for Creating Successful Mobile Data Services / Anne Tseng, Jukka Kallio, Markku Tinnila -- Channel Choices and Revenue Logistics of Software Companies Developing Mobile Games / Risto Rajala, Matti Rossi, Virpi Ruunainen, Janne Vihinen -- The Role of Business Models in Developing Business Networks / Jukka Heikkila, Marikka Heikkila, Markku Tinnila -- 
505 0 # |a Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck -- The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila -- Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen -- Envisioning the Future of a Multi-Channel World By 2020 / Markku Tinnila, Theresa Lauraeus-Niinivaara -- Multi-Channel Services of the Future / Jari Manninen, Marja-Liisa Vihera -- Channel Surfing / Jonathan W. Palmer. 
506 1 # |a Restricted to subscribers or individual electronic text purchasers. 
520 3 # |a This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. 
530 # # |a Also available in print. 
538 # # |a Mode of access: World Wide Web. 
588 # # |a Title from PDF t.p. (viewed on July 4, 2010). 
650 # 0 |a Electronic commerce  |x Management. 
650 # 0 |a Technological innovations  |x Management. 
650 # 0 |a Information technology  |x Management. 
700 1 # |a Saarinen, Timo. 
700 1 # |a Tinnilä, Markku. 
700 1 # |a Tseng, Anne. 
710 2 # |a IGI Global. 
776 0 # |c (Original)  |w (DLC) 2005004541  |z 1591406293  |z 9781591406297 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-629-7  |z View fulltext via EzAccess 

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