Managing business in a multi-channel world success factors for E-business /

This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Saarinen, Timo., Tinnilä, Markku., Tseng, Anne.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Online Access:View fulltext via EzAccess