Description: Managing business in a multi-channel world

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Managing business in a multi-channel world success factors for E-business /

This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.

Bibliographic Details
Corporate Author:	IGI Global.
Other Authors:	Saarinen, Timo., Tinnilä, Markku., Tseng, Anne.
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:	Electronic commerce > Management. Technological innovations > Management. Information technology > Management.
Online Access:	View fulltext via EzAccess

Description
Summary:	This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
Physical Description:	electronic texts (xvii, 347 p. : ill.) : digital files. Also available in print.
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781591406310 (ebook) 1591406315 (ebook)
Access:	Restricted to subscribers or individual electronic text purchasers.